The ShiftMatch Story

In the early 2000s, Benny Hartz—founder of Gate 121—was building a permission-based marketing platform that used intelligent matching logic. At that BBQ, he spoke with a nurse manager who described the painful, manual process of filling shifts: calling down a handwritten list of preferred casuals, relying on luck more than logic. Some staff got most of the work simply because they appeared in more contact books.

That conversation sparked a realisation: the matching engine already built for marketing could be repurposed for workforce allocation. After months of collaboration with an Area Health Service in northern Sydney—mapping out the complex requirements of healthcare scheduling—Cascom was born in 2004.

Cascom became the first web-based automated staff allocation solution designed specifically for casual healthcare. It was quickly recognised with industry awards for improving efficiency and was a game-changer for nurse managers who finally had a fairer, faster way to fill vacant shifts.

As the solution evolved, so did its vision. Recognising that the challenge of filling shifts was not limited to healthcare, the team expanded their focus to create a platform adaptable across industries. To reflect this broader purpose, Cascom rebranded as ShiftMatch in 2015. The name represents more than just filling gaps; it embodies the core mission of matching the right people to the right shifts at the right time. Today, ShiftMatch is a leader in real-time workforce optimisation, supporting over 350,000 shifts monthly across a diverse range of sectors, including healthcare, education, hospitality, retail, childcare, and more.

Our Purpose

From its origins as a niche tool for healthcare to a global platform, ShiftMatch’s purpose remains unchanged: to empower organisations with a dynamic and efficient way to manage their workforce needs. The platform allows businesses to reduce dependency on overtime, maximise staff utilisation, and provide managers with clear visibility into staffing gaps—all while improving employee satisfaction.

Our Impact

ShiftMatch’s intelligent, cloud-based platform has consistently delivered tangible results, automating up to 90% of the shift-filling process and increasing casual utilisation by up to 30%. These efficiencies have helped businesses cut costs and improve operational performance, freeing up time for managers to focus on what matters most: building high-performing teams and enhancing employee engagement.

Where We Are Today

Now integrated with leading workforce management systems, ShiftMatch has become an essential component of real-time workforce decision-making. Our sophisticated matching algorithms and comprehensive integration capabilities enable organisations to make better staffing decisions based on skill, preference, and availability, all in real-time. This capability, paired with a strong partnership ethos, positions ShiftMatch as an ideal solution for enterprises seeking agility and reliability in managing a fluctuating workforce.

Our Vision for the Future

As industries continue to evolve, ShiftMatch is committed to remaining at the forefront of workforce innovation. Our vision is simple: to be the best solution for filling open shifts and empowering real-time workforce decisions. We believe in providing our clients with the tools to seamlessly match staffing needs with the available workforce—efficiently, intelligently, and effortlessly.

The ShiftMatch Difference

ShiftMatch’s journey has been one of continuous growth, innovation, and customer-centric development. What started as a solution for nurse managers has grown into a powerful platform, recognised for its precision, speed, and flexibility. ShiftMatch is more than a tool—it’s a strategic partner that simplifies workforce management and ensures that businesses have the right people in the right place, every time.

With an unwavering focus on delivering value, we help organisations make smarter workforce decisions, streamline operations, and ultimately thrive in an ever-changing work environment.

Empowering Real-Time Workforce Decisions at Your Fingertips

Our tagline captures the essence of what we do: providing real-time, data-driven insights that empower managers to make effective decisions, while keeping staff engaged and operations running smoothly.

ShiftMatch’s story is one of resilience, innovation, and a relentless commitment to making shift management simple, effective, and impactful. From our early days to our vision for the future, we continue to redefine the way organisations manage their workforce, one shift at a time.